I am an experienced Senior Marketing Manager & Executive Producer with a focus on Experiential Marketing and Brand Partnerships with a proven history of growing, from the ground up, top-tier brands that become consumers' #1 choice within the competitive landscape of the
Food & Beverage CPG industry.
Something in the Water
Good Things - Something in the Water Festival
I managed brand partnerships and client relationships for over 25 brands and worked alongside Pharrell's dedicated, artistic, and passionate team. With over 90,000 attendees this festival was a major success that I am so proud to be a part of for 2 years in a row!
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Your Super Field Marketing
Your Super - LA Field Marketing & Sampling
I partnered with them to develop and implement a field marketing program across Los Angeles. This successful program saw 18,000 samples distributed, 68,000 unique digital impressions, and 14,000 unique in-person engagements.
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Medterra B2B Tradeshows
Medterra CBD - Nationwide Tradeshows
I lead their digital and experiential efforts for their nationwide tradeshow program, including major events like Natural Products Expo East & West and smaller B2B shows for Convenience-specific markets.
#NationalMatchaDay
Jade Leaf Matcha - National Matcha Day
This 360 marketing campaign was designed and executed by me, partnering with influencers and B2B cafe/retail partners to spread awareness and promotion of the first-ever National Matcha Day. This campaign has resulted in significant net sales profit, reaching over $100k.
